The quest for eternal youth continues

Picture of model putting on facecream used for webchat on anti-aging creams

Two thirds of British women believe they need to use anti-aging cream before hitting 40…

Although British women are generally happy with the state of their skin there is a lot of confusion over when to start the battle against aging. Two thirds are determined to stay young for as long as possible claiming it is essential to use anti-aging products before they hit 40. Only 9% of women thought that anti-aging products should never be used hinting at a heavy reliance on science in the quest for eternal youth.

It will come to no surprise to the men out there that there were some contradictions in the female approach to skincare. According to the research conducted by Boots 3 out of 10 women think that their skin actually looks younger than it should do even though they feel the need to use anti-aging creams early on. Is this testament to how effective it is to use anti-aging cream at early stages? Are these people simply taking better care of their skin? Or have they just been lucky with their genetics?

Whatever the reason, looking younger is much more than a simple question of using the right cream at the right time. Pollution and the effects of the sun are cited as the biggest skin concern for Brits today. Both of these factors can age us but we also worry about the impact of diet, stress levels and water intake. This isn’t that surprising when only 18% of women and 20% of men drink the recommended 7 glasses of water a day. A third of women only drink 4 glasses, which isn’t enough to keep skin in its best condition.

What most people don’t realise is that our skin is actually an organ which needs very gentle treatment. Looking after yourself and your skin is very simple and straightforward and it will help you feel more confident about your appearance. It’s fine to back up your youth with skin care products but ultimately it’s about getting the basics right.

Here to tell us more is Dr Tamara W. Griffiths, Spokesperson for Cosmetic Dermatology for British Skin Foundation and Stewart Lond, Boots Skincare and Haircare Scientific Adviser.

Visit: British Skin Foundation | Boots the Chemist