Brian Wilson and Mark Hogarth accepting Textile Brand of the Year at the Scottish Fashion AwardsHarris Tweed Hebrides is Scotland's Textile Brand of the Year
Harris Tweed Hebrides has won recognition from fashion leaders for the style and quality of its famous fabric. The Company, based on the Isle of Lewis, has been named Textile Brand of the Year at the 2009 Scottish Fashion Awards.

The sought-after prize, presented at a red-carpet event at historic Stirling Castle in Scotland, is a significant milestone, underling the Company’s work with a new generation of edgy designers. HTH employs more than 40 people at the Shawbost mill and now accounts for more than 90 per cent of Harris Tweed production. Founded only 18 months ago, it produced its first tweed in June 2008.

Mr Wilson said: "This is fantastic recognition for everything that has been achieved at Shawbost over the past 18 months.  We were delighted just to be bracketed alongside great companies like Johnstons of Elgin and Hawick Cashmere anyway, but to win the award was totally unexpected."

The Scottish Fashion Awards took place on 21st of June 2009. The judging panel included: Dolly Jones, Editor of, Brian Rennie, Design Director of Gant, Brigitte Stepputis, Head of Couture at Vivienne Westwood,  Briana Lesesne, Fashion and Beauty Director of Vanity Fair magazine, Hilary Alexander, Fashion Director of the Daily Telegraph, and the model Kirsty Hume.  The panel was chaired by Tessa Hartmann, founder and Producer of the Scottish Fashion Awards.

Brian Wilson and Mark Hogarth accepting Textile Brand of the Year at the Scottish Fashion Awards

Visit: Harris Tweed Herbrides

London Fashion Week logo Used to announce the new location of September's forthcoming London Fashion Week

BFC Announces S/S 2010 NEWGEN Sponsorship Recipients
17 fashion labels had cause for celebration on Monday the 15th of June, as The British Fashion Council (BFC) confirmed that they will receive BFC NEWGEN sponsorship, (supported by Topshop), to show at London Fashion Week (LFW) in September 2009.

This season’s recipients will also be involved in the BFC’s 25th anniversary celebration and some will contribute to the new London Fashion Week presentation schedule, where audiences will be able to view collections close up.

The recipients of NEWGEN, sponsored by Topshop, are as follows:

House of Holland | Mark Fast | Mary Katrantzou | Meadham Kirchhoff and Peter Pilotto.
Danielle Scutt | Louise Gray | LP.BG and Sykes.
Atalanta Weller | Cooperative Designs | Craig Lawrence | Danielle Scutt | Dominic Jones | Fred Butler | House of Holland | KTZ | Louise Gray | LP.BG | Mark Fast | Mary Katrantzou | Michael Lewis | Michael van der Ham | Peter Pilotto and Sykes.

In addition to this, fashion exhibitors on show are to get an added boost, in the form of NEWGEN showrooms (located in the East Wing of Somerset House), where existing exhibitors will be joined by Atalanta Weller and Michael Lewis. Both of these brand-new shoe designers have great track-records in fashion. Also exhibiting will be cult jewellery designer Dominic Jones and Central Saint Martin’s MA graduate (in Ready-to-Wear), Michael van der Ham.

Registration for London Fashion Week, which will run from Friday18 th September – Tuesday 22nd September 2009 at Somerset House, The Strand WC2, is now open.

Visit: London Fashion Week | NEWGEN | Topshop


A Sapphire Necklace by Bulgari

Pictured above: A Sapphire and Gold Necklace by

  BULGARI celebrates 125 years in first-ever retrospective exhibition
A 125th anniversary is a remarkable milestone to achieve in the fashion industry however, if the premise of the business has been founded on the pursuit of perfection, it is no wonder Bulgari celebrates the feat this year. The Italian luxury jewellery house is to hold its first-ever retrospective exhibit at the prestigious Exposition Palace of Rome from the 22nd May to the 13th of September 2009.

The Between Eternity and History: 1884 – 2009 exhibition will cover the most significant phases in the history and evolution of Bulgari design, from the opening of the first store on Via Sistina in 1884 to the present day.

The retrospective exhibit will also give Bulgari a chance to increase its contribution to Save the Children’s — Rewrite the Future campaign, which was created to provide a quality education to eight million children living in war-torn countries. Bulgari has pledged to support this campaign throughout 2009. In the presence of Charlotte Petri Gornitzka, General Secretary of the International Save the Children Alliance, Charlie MacCormac, Managing Director of Save the Children USA, Claudio Tesauro, President of Save the Children Italia, and many other international representatives of the organization, Bulgari will present an extraordinary limited edition collection, for the first time in public, composed of 11 unique couture jewels and seven luxury watches that will be auctioned off at Christie’s New York on the 8th of December 2009. The total estimated value of the jewellery and watches is approximately €3 million, and the entire proceeds will be donated to “Rewrite the Future.”

Visit: Bulgari

Burberry Logo Used to announce the British Luxury Label Return to London Fashion Week

Welcome Back Burberry
Luxury British label Burberry is to show its main collection Prorsum at London Fashion Week (LFW) this September.

Burberry's move to London coincides with the British Fashion Council celebrating its 25th anniversary and the move of London Fashion Week to its new home at Somerset House.

Commenting on the return to LFW Christopher Bailey, Creative Director of Burberry, said “London is our home — it's the heart of this global luxury brand and the centre of all our creativity. We are so excited to be showing during London Fashion Week and particularly to be part of its historic 25th anniversary. We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city.”

London Fashion Week will take place from 18th – 22nd September 2009.

Visit: British Fashion Council | London Fashion Week

London Fashion Week logo Used to announce the new location of September's forthcoming London Fashion Week
  LFW Moves to Somerset House
The British Fashion Council (BFC) has announced that London Fashion Week will relocate to Somerset House, WC2, from September 2009.

The BFC is celebrating its 25th year throughout 2009.

During the past 25 years, London Fashion Week has had several homes including: Natural History Museum, Duke of York’s Square on the King's Road, Battersea Park and Olympia Exhibition Halls.

This new partnership with Somerset House will see London Fashion Week, for the first time, located in the heart of London (near Covent Garden) and will allow a new approach to be developed as a legacy for the 25th celebrations.

Visit: London Fashion Week
New Generation London Fashion Week Logo
This season, BFC NEWGEN sponsored by TOPSHOP continues to showcase all that is new and cutting edge about London's designers. Their catwalk shows and space at The Exhibition at London Fashion Week are not to be missed. Check out the must-see talent for February, and get a sneak preview online with full profiles of each winner, including interviews and biographies London Fashion Week.

CATWALK SHOWS BY: Danielle Scutt | House of Holland | Louise Goldin | Mark Fast | Mary Katrantzou | Meadham Kirchhoff | Nasir Mazhar and Peter Pilotto

EXHIBITION — ACCESSORIES: Anna Vince | Borba Margo | Fred Butler | Nicholas Kirkwood

Cooperative Designs
Craig Lawrence | David David | Emilio de la Morena | Felder . Felder | Hannah Marshall | House of Holland | Kokon to Zai (KTZ) | Krystof Strozyna | Louise Gray | Mark Fast | Mary Katrantzou | Meadham Kirchhoff and Peter Pilotto.

London Fashion Week February 2009 catwalk shows run from Friday the 20th-Tuesday 24th. The exhibition begins on Saturday 21st and ends on Tuesday 24th of February 2009.

Visit: London Fashion Week/Schedule


Toy from Wood ‘n’ Things

Pictured above: Toy from Wood ‘n’ Things at Spitalfields Market


London Markets Experience A Revival
Some of London's oldest markets are experiencing a resurgence in popularity thanks to the innovative ways they have been themed.

Often associated with the opportunity of getting a bargain, the markets of today are much more than a haggling feast, as they provide local organic farmers, specialist food makers, antique dealers and budding fashion designers; with an affordable avenue in which to sell their goods.

With the added appeal of feeling more like a day out — whereby some of the market stall owners exhibit their craftsmenship techniques whilst selling goods — markets do not have the rigidity of the high street and often yield some great finds, on a daily basis.

For example, the newly refurbished Old Spitalfields market, offers fashion and arts stallholders who vary from designers and artists, to resellers with an eye for the undiscovered and new, every Friday. This is a fantastic day to skip the crowds and bag a great hat, wallet, brooch, skirt or original artist print. And, if you venture further east, Roman Road (as well as many of the roads leading off it), offer a plethora of food stalls selling specialist cuts and meats.

Likewise from Wednesday the 29th October to Sunday 2nd November 2008, the traditional customs and buzz of the East, will hit Greenwich town centre, where visitors will be able to witness colourful Nepalese traditions and products at the Comolongmo Fair.

Heading south to the fashionable boutiques that line Northcote Road in Clapham Junction, and you will come across a breadstall that draws a whopping 8000 shoppers a week from far and wide, seeking to savour its delights.

The Breadstall Bakery (opposite Hamish Johnson cheese shop), was founded by former advertising agency copywriter Sebastian Vince some 10 years ago, utilising a £200 bank overdraft facility which facilitated the purchase of a second hand French market stall. Just over a decade later Vince has realised his dream and transformed Breadstall from the original small market stall holding, into the state of the art roadside bakery it now is.

Culturally invigorating and always changing, London's markets have undergone a radical makeover to become shopping bliss.

Visit: Clapham Junction Northcote Road Market | Greenwich Market | Roman Road Farmers Market | Spitalfields Market

British Fashion Awards Logo

The British Fashion Awards 2008 Shortlist Announced
The British Fashion Council (BFC) announced the shortlist of nominees for the 2008 British Fashion Awards — supported by Swarovski.

The Awards recognise the very best of British fashion talent who collectively play a key role in establishing the UK, as a creative and commercial force in a highly competitive global market.

The British Fashion Awards 2008 shortlisted nominees are:

A British model who has contributed most to the international fashion scene in the past year.
Nominees: Agyness Deyn, Jourdan Dunn, Lily Donaldson
A leading British designer brand that has excelled on the international stage over the past year.
Nominees: Jimmy Choo, Agent Provocateur, Paul Smith
A British stylist, make-up artist, photographer, art director or producer whose creativity has been a major inspiration and influence in the past year.
: Pat McGrath, Terry Jones, Tim Walker
A leading British designer of couture or ready-to-wear cocktail or eveningwear that has gained exposure at ‘red carpet’ events worldwide in the past year.
: Matthew Williamson, Giles Deacon, Stella McCartney
A leading British designer of ready-to-wear and bespoke tailoring who has been instrumental in enhancing men's fashion in the past year.
: Christopher Bailey for Burberry, Paul Smith, Richard James
The leading British designer of shoes, jewellery, millinery or accessories within the past year.
: Jonathan Kelsey, Rupert Sanderson, Lara Bohinc
An innovative and directional designer who is emerging as an influential force in British fashion.
: Danielle Scutt, Louise Goldin, Felder Felder
An innovative and directional accessories designer who is emerging as an influential force in British fashion.
: Nicholas Kirkwood, Charlotte Olympia, Anna Vince
Winner announced on the evening.
No shortlist available
The winner of this award will be announced on 11th November 2008

The winners will be announced at the British Fashion Awards, on Tuesday 25th November.

Visit: British Fashion Awards 2008 | Swarovski

The pick of the Top 10 Hip Hotels for Fashion Week
Haymarket Hotel London Feature on the Top Ten Fashion Week hotels in the world

The good people at TripAdvisor® have kindly devised a list, that names the top 10 hip fashion hotels in the world.

The list, based on the recommendations of the traveller popularity and TripAdvisor editors, has placed Paris’ Hôtel Costes, at the top of fashion hotel runway.

Below is the list of the other contenders:


1. Raising the Bar: HÔtel Costes, Paris, France — Average Nightly Rate: £330
With a world-renowned bar — confirmed by its own popular CD collection — Hôtel Costes is draped in gold and purple with beautiful dangling chandeliers. Stay during Paris Fashion Week and you’re guaranteed to knock champagne glasses with some mingling fashion editor. As one TripAdvisor traveller put it, “There are so many fab hotels in Paris, but we love Hotel Costes for its gorgeous courtyard, where we eat, meet our friends for drinks, and people watch too!”


Bullish on Bulgari: Bulgari Milano, Milan, Italy – Average Nightly Rate: £577
A short dash to the fashion quarter, Bulgari Milano exudes style with a lobby featuring black marble falls, white walls, green accents and a fireplace to warm the scantily clad. Before hitting the fashion shows, feel like a god or goddess by indulging in the Bulgari Spa, accented with a gold mosaic pool and green glass hammam (or bath). As one TripAdvisor traveller said, “A palace of super cool luxury. Gorgeous finishes in absolutely every nook and cranny, charming detail to hospitality (yummy house scent as a gift, sumptuous fabrics everywhere, signature Bulgari toiletries) and simply awesome spa.”


Bow to the Bowery: The Bowery Hotel, New York City, New York — Average Nightly Rate: £330
Shunning popular minimalist interiors, the Bowery Hotel embraces regal opulence by indulging in the past. Popular with fashion’s finest, the baroque-style living area — doused in reds, lanterns and dark woods — provides a lounge area not to be missed. One TripAdvisor traveller recommended, “Overall, the hotel is fabulous — a bohemian hideaway providing an authentic New York experience.”


Making Hay: Haymarket Hotel, London, U.K. — Average Nightly Rate: £328
Bursting with bold colors and prints contrasting with oak floors and steel sculptures, Haymarket Hotel features a modern English interior, designed by duo Tim and Kit Kemp. For a drink, head to the lively bar Brumus, or stroll downstairs to the magnificent pool area, featuring a pseudo-sunset light installation and stainless steel bar — where you’re sure to make a splash. According to one TripAdvisor traveller, “The lounge areas are comfortable and, again, stunningly decorated. The pool is fab.”


Top Heavy: Hotel Unique, Sao Paulo, Brazil — Average Nightly Rate: £279
Living up to its name, there is no hotel that resembles the Hotel Unique, which has four rooms on the second floor and 30 rooms on the top floor. With an audacious structure and boasting a truly unusual interior, even the most avant-garde outfits will blend right in. As one TripAdvisor traveller said, “The hotel is extremely beautiful, with very modern architecture, a beautiful lobby and really nice and clean modern rooms. The restaurant on the top is very trendy and serves an amazing (but expensive) breakfast.”


Deluxe Digs: Lux 11, Berlin, Germany — Average Nightly Rate: £143
Situated in the heart of Berlin’s hip fashion district and designed by London duo Claudio Silvestrin and Guiliana Salmaso, Lux 11 embraces luxury and style with stark-white interiors, open-plan rooms and clean lines. The in-hotel amenities, including a salon, spa, and clothing store, make primping convenient, especially with one of Berlin’s most popular meeting spots on the ground floor. According to one TripAdvisor traveller, “Cutting-edge style and urban sophistication make this hotel a fitting complement to trendy East Berlin/Mitte.”


Park’s the Place: Park Hyatt Tokyo, Tokyo, Japan — Average Nightly Rate: £326
Nothing compares to the perfection of the Park Hyatt Tokyo, with its uber-chic gadgets (temperature-adjusting toilet seats) yet relaxed atmosphere. Enjoy magnificent scenery at the New York Bar, where the beautiful mingle and the Tokyo skyline appeases as the backdrop. As one TripAdvisor traveller said, “The service is flawless and unobtrusive. The style of the place is modern, but nothing like a spaceship.”


Fish Story: Hotel Arts Barcelona, Barcelona, Spain — Average Nightly Rate: £331
With its inside-out facade (steel beams reflect the sun), the Hotel Arts Barcelona is an extraordinary building designed by Skidmore, Owings and Merrill. A true Spanish hotel, Frank Gehry adds his touch with a fish-inspired structure — fittingly adjacent to the pool. As one TripAdvisor traveller said, “The Hotel Arts is directly on the Mediterranean and stands like a monument to modern luxury. High-tech and chic, this hotel is stunning in a multitude of ways. The men and women working look like Vogue ads or GQ models but act like true professionals.”


Water Works: BLUE Sydney, Sydney, Australia — Average Nightly Rate: £136
Sip a cocktail in the BLUE Sydney at the Water Bar, a popular spot for the fashion elite, complete with plush ice-blue cushions and open lounge areas. The spacious lobby creates a relaxed and inviting environment, while integrating the wharf-planks and all. According to one TripAdvisor traveller, “The hotel is stylish and very well-presented and the rooms are comfortable. There are also great views from the city-facing rooms.”


Star Gazing: Chateau Marmont — West Hollywood, California — Average Nightly Rate: £260
Half the fun is star gazing at the Chateau Marmont, where you’re bound to rub elbows with an “A” list celebrity, but follow Hollywood legend Harry Cohn’s advice, “If you must get in trouble, do it at the Chateau Marmont.” Modelled after a chateau in the Loire Valley, it’s no surprise that fashion’s international elite would feel most at home here. As one TripAdvisor traveller commented, “What you get when you stay here is access to a fun world of musicians and movie producers hanging out, an historic and beautiful setting, and some of the nicest hotel rooms I've ever stayed in.”

"These hotels are guaranteed to be the top spots to stay during fashion weeks across the world," said Luke Fredberg, Director of Communications for TripAdvisor, Europe. "The unique nature of these hotels draws fashion industry luminaries, models and their admirers to eat, drink and party, turning the hotels themselves into a runway."

Visit: Trip Advisor

Top Shop Logo
Front of the Topshop Store where J Brand Jeans will be sold
  J Brand Brings a Little of NYC to London’s Favourite Fashion store
J Brand, the award-winning U.S. designer denim label — that most celebrities refer to when describing their favourite jean — is on its way to London's biggest fashion store, Topshop.

The limited-edition capsule collection called J Brand for Topshop, will debut in Topshop’s Oxford Circus flagship store at the end of November 2008 and will be available through to January 2009.

“We see this collaboration with Topshop as a great opportunity to be part of a groundbreaking company, and create a special product for them that is in keeping with our aesthetic, yet presented in a new way,” said Susie Crippen, J Brand Co-founder and Creative Director.

J Brand for Topshop will consist of three low-rise styles named after the New York boroughs and neighbourhoods that exemplify the styles of the women who wear them. The Brooklyn style is the new denim staple: a 12-inch pencil leg; the Nolita is a classic cigarette leg with a 14-inch leg opening; and finally, the Manhattan is a slim fit 22-inch bell bottom.

These styles will be available in washes that range from dark and clean to vintage-inspired distressed washes. In keeping with the New York theme, the washes are: Empire, Skyline, Liberty and Bowery.
The retail price point for this limited collection is £89.

J Brand for Topshop goes on sale on the 30th of November 2008.

Visit: J Brand Jeans | Topshop



Pictured above: Gangster Pimp
Givenchy Haute Couture
by Riccardo Tisci

  Madonna the Material Girl chooses Givenchy for world tour
Not only has Madonna's new world tour seen the launch of her latest album 'Candy', but the 'Sticky and Sweet' tour, will herald a new designer collaboration for the 50 year old singer.

Gone are the conical corsets and other witty creations by French designer Jean Paul Gaultier; which served them both well through the 80's and 90's due to the exposure the clothing provided in the media. Instead, the singer has opted for the design charms of Givenchy Haute Couture latest in-house designer, Riccardo Tisci.

For the world tour, which starts on the 23rd August 2008 in Cardiff, United Kingdom, Tisci will design two outfits from the Haute Couture house.

The first, is a reference to 'Gangster Pimp' and 'Art Deco' and consists of a frock coat in black stretch satin, trimmed with pleated black silk organza embroidered with jet beads. The second, is inspired by a Gypsy theme through the use of a long hooded cape in black silk taffeta, lined in fuchsia silk taffeta and embroidered with jet stones.

Riccardo Tisci says of the designs and singer: "I feel incredibly fortunate to have been given the opportunity to offer the world of Givenchy Haute Couture to Madonna the Icon, the Artist, the Woman for whom I have so much respect and admiration."

Long may the material girl rein.

Visit: Givenchy

BFC New Generation Candidates Announced. Picture of Logo

New Gen Names Sponsored Designers
The British Fashion Council has named the recipients for New Generation sponsorship, supported by Topshop, for their catwalk show or their exhibition stand at London Fashion Week in September 2008.

The lucky designers are:

Catwalk sponsorship:
Louise Goldin, Danielle Scutt, MeadhamKirchhoff, House of Holland, Peter Pilotto
Event Sponsorship:
Nasir Mazhar (Mazhar will hold an event at Dover Street Market during London Fashion Week)
Exhibition sponsorship:
Anna Vince, Borba Margo, Cooperative Designs, David David, Emilio de la Morena, Felder•Felder, Hannah Marshall, House of Holland, Krystof Strozyna, Mary Katrantzou, Matthew Cunnington (known as Untitled), MeadhamKirchhoff, Nicholas Kirkwood, Peter Pilotto, Poltock & Walsh, Sandra Backlund and Simone Shailes

London Fashion Week will run from Sunday 14th – Friday 19th September 2008. The Exhibition at London Fashion Week will run from Monday 15th – Thursday 18th September 2008 and is located in the grounds of the Natural History Museum, London SW7.

Visit: London Fashion Week | British Fashion Council

Viridis Luxe sustainable luxurious clothing (for those who are making the choice to tread lightly on our planet while continuing to enjoy fashion, luxury and style) Will be given to presenters at the MTV movie Awards   MTV REVEALS THE CONTENTS OF 2008 MTV MOVIE AWARDS GIFT BAGS
If only we had the talent, we could be among the 'special people' who will receive the highly covetable 2008 MTV Movie Awards gift bag, that will be given to a privileged view. Yes folks, its that time of year again, when the MTV movie ceremony will be aired LIVE from Universal City’s Gibson Amphitheater on the 1st of June at 8:00PM ET/7c.

MTV Awards Trophy MTV is giving presenters at the awards a few of their favourite things like: Rodial's key face products, Viridis Luxe sustainable luxurious clothing (for those who are making the choice to tread lightly on our planet while continuing to enjoy fashion, luxury and style) and the latest and greatest in electronic and footwear. 

Keeping with the spirit of giving, MTV is gifting viewers an amazing show for this year’s MTV Movie Awards with musical performances provided by artists: Coldplay and The Pussycat Dolls.

And coming to a TV screen near you, will be special appearances by some of today’s hottest stars like: Lindsay Lohan, Steve Carell, Anne Hathaway, Jack Black, Megan Fox and Jennifer Hudson.

The night of laughs will be provided by hilarious host, Mike Myers.

Visit: MTV | Viridis Luxe | Rodial

Patricia Fields to sex up M&S
  Patricia Fields to sex up M&S
Marks & Spencer's [LSE: MKS] quest (and decision) to inject more 'high fashion' into their collection, has resulted in an exclusive deal with famed Sex and the City, Ugly Betty and The Devil Wears Prada designer and stylist, Patricia Field.

The timing of the announcement — which coincides with the furore surrounding the release of the new Sex and the City film — has signalled a first for M&S which sees the company, working with a designer on a once-in-a-lifetime range.

Kate Bostock, M&S Executive Director of Clothing said: “We are thrilled to have pulled off this deal with Patricia Field — as soon as we heard about the collection I knew we had to have it! We were determined to have exclusivity on it not only in the UK but also in our international markets, as it is such an amazing collection and a big ‘first’ for us.”

She continued: “For the first time ever, women all over the world will have a chance to own for themselves one, or more, of the sexy, glamorous and individual styles of Patricia Field. This year is the perfect time for this unique opportunity with the Sex and the City movie hitting screens, to showcase a range specially designed by the woman who created such amazing looks in so many films and TV series. ”

Similar in concept to the H&M celebrity and designer collaborations that has benefitted the company in recent years, the M&S signing marks the second UK collection for Fields, who has worked with online store ASOS in the past. She says: “It’s just amazing to be working with such an iconic brand as M&S. I really wanted to get involved with a brand who really understood women of all ages and who would work closely with me to develop the range in a way that was right for them. I have conceptualized the line as ‘Destination Style New York’ and it consists of iconic womenswear including matching accessories. I like to see it as expression of my philosophy of ‘the democratisation of luxury’”.

“The Patricia Field for M&S Collection will be a unique chance to make New York’s hottest styles part of every woman’s wardrobe. It embodies the splashy and exuberant lifestyle that I have consistently created in my work with superstars as Sarah Jessica Parker, Kim Catrall, Lucy Liu or Meryl Streep. The collection has a luxury appeal with a wink to on-trend, high octane glamour and focuses primarily on dresses as well as a capsule collection of tops, trousers and accessories.”

The collaboration is exclusive to M&S (in the UK and selected international markets) and consists of a 35 piece collection. The full collection will be available in 10 M&S stores from mid-October, as well as on-line, with selected pieces going to a further 50 stores across the UK.

Visit: Marks & Spencer [21 May 2008]

Pictured above: H&M's Margareta van den Bosch
Comme des Garçons' founder and head designer Rei Kawakubo will create this autumn's guest designer collection at H&M.

Rei Kawakubo, famous and admired for her creativity and artistry, will design a women's and a men's collection, with some pieces for children too. Accessories and an exclusive unisex fragrance will also be included in the collection.

"I have always been interested in the balance between creation and business. It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it", says Rei Kawakubo, Comme des Garçons.

"Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us. We have tremendous respect for Kawakubo's fashion philosophy of questioning fashion's ingrained patterns, and admire her artistic approach to design. We are particularly excited that the collection will be launched in Japan, Kawakubo's native country, at the same time as the launch of our new store there", explains Margareta van den Bosch, Creative Advisor, H&M.

The world launch of the collection will be at the opening of H&M's second store in Tokyo, Japan, in the beginning of November.

Visit: H&M



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