11-13 february 2007 — pure 2007 Pure attracted the most ever visitors — showing a 4% increase from last February's event. Among key buyers attending were Selfridges, Harvey Nichols, House of Fraser, John Lewis, El Corte Ingles, Debenhams and key independents Drome, Stone and Psyche.
This year, more than 800 collections showcased at the London Olympia venue, including more than 160 brands new to Pure. Regular visitor, Becky Offord, Owner of Daisy's in London commented: "Pure is always a busy three day show and my decision, this season, to come along on the last day instead of the first, paid off. It was still busy but it was easier to stay focused. At Pure, I find quality fashion forward collections with a twist and this season I picked up many new suppliers."
The show also achieved an impressive increase of 10% in overseas visitors (compared to last year), with good attendance from Ireland, Japan, Spain, Germany, Italy and France. Exhibitor Geoff Arrowsmith, Director of brands La Rocka and Mr Freedom, said: "We have had an amazing show, the reaction has been great with key buyers visiting our stand. As well as getting some excellent UK leads, we have also had massive international interest from USA, Japan and orders placed with buyers from The Netherlands, Germany, Switzerland and Malta. We took orders of £20k by the second day, so for us this is a real achievement."
With a whole floor dedicated to accessories, an enlarged Spirit area (for young creative labels) and daily catwalk shows — which included trend forecasts — Pure is, undoubtedly, the place for all fashion-forward retailers.
Next season's dates start from the 5th, runs on to the 6th and ends on the 7th of August 2007.
bourne Collection Brand: Bourne Collection Products: The Bourne Autumn/Winter 2007 Collection features a range of exquisite evening sandals, court shoes, shoeboots, ankle and knee boots in such materials as: lace, satin, perspex, mesh, vibrant satins, metallics and crystals. Pictured: Georgette L02296
Minimum Order: £3,001 - £7,000
UK Sales Contact: Michael Lambourne
Export Sales Contact: Suzanne Skewis
Address: Pearl Accessories Ltd. River House, 147 High Street, Hull, East Yorkshire HU1 1PS United Kingdom Tel: +44 (0) 1482 334590 Export Tel: +44 (0) 1482 334598 Fax: +44 (0) 1482 334591 E-mail: michaell@bourneshoes.co.uk | Expert Sales E-mail: suzanne@bourneshoes.co.uk Visit: Bourne Collection
Laila Jewellery
Laila Jewellery Brand: Laila Jewellery Products: Laila's own range of unique, daring and stylish jewellery, is made from plexiglass, metal and Swarovski crystals. Each piece is colour coated and bound by anti-allergenic brass. Italian manufacturer Leo France (who has been used by Chanel, Ferragamo and Marc Jacobs) helped Laila launch her first line of jewellery at Cruise 2006. Pictured: Dita. Code: Earrings ELJO12BL Code: Necklace NLJO11BL
Minimum Order: No minimum order
UK Sales Contact: Laila Aitken
Address: Laila Ltd. 20th Century Theatre, 291 Westbourne Grove, London W11 2QA Tel: +44 (0) 207 792 4413 Fax: +44 (0) 207 681 2978 MB: +44 (0)7834 193627 E-mail: info@lailafashion.com Visit: Laila Fashion
Pennyblack
Pennyblack Brand: Pennyblack Products: Contemporary sport-chic collection made of fine fabrics and offering excellent value for money for dynamic and young minded women. Pictured: Giacca Tailleur 205102, Calamaio Abito 22199 Macedone Sandali 552119 Salute Minimum Order : £3,001 - £7,000
Contact: Ms Anna Conchie
Address: 63-64 Margaret Street London W1W 8SW United Kingdom Tel/Fax: + 44 (0) 207 436 1701 E-mail: janetthurston@btconnect.com Visit: Pennyblack
Shantanu & Nikhil (india)
Pirnia Collections Brand: Shantanu & Nikhil Products: Designer label Shantanu & Nikhil offer decadent East-meets-West style that concentrates on silhouettes reflecting sophistication and subdued elegance. The fabrics used are: chiffon silks, silk crepes, silk georgettes, Indian hand woven jacquards and brocades along with leather, wool and suede. Pictured: Sleeveless empire dress.
Wholesale Prices From: £49 - £297
Wolf Whistle Brand: Wolf Whistle Products: Fine leather accessories for women. Choose from butter, ginger, mint, bronze, floral velvet and black. Pictured: Corset Belt with Detachable Braces Price: £65 Wholesale Price From: £26 Minimum Order: £500
uttam London ltd Brand: Yumi Products: Yumi is the younger sister to Uttam. An eclectic range, the garments are based on funky feminine cuts that combine big personality with street-style. Inspiration: mini dresses, 60's shift shapes, bubble shapes and classic Biba styles, are complemented by a huge range of prints and colours including eye-catching vintage patterns and striking retro styles. Pictured: Poppy dress Wholesale: £15 for tunics and dresses. £8 for tops and £10 for skirt.
Contact: Vernon Etridge
Address: Uttam London Ltd, 13, Gorst Road, Park Royal, London NW10 6LA UK Tel: +44 (0) 20 8961 2299 Fax: +44 (0) 20 8961 2239 E-mail: vernon@uttamlondon.com Visit: Uttam London