2009 Campari Calendar Launch

Maybe it was because the covetable 2009 Campari Calendar had reached the milestone of its 10th Anniversary, that made the annual launch such a high octane affair. Or maybe, it was the glamorous guests in attendance. Whatever it was, the invitation-only event (which took place on the 2nd of December at La Permanente in Milan), brought to life the essence of the Red Passion, Club Campari theme.

For those of us unfortunate not to get an invitation, we can look to the worldwide multimedia campaign starring the stunning actress Jessica Alba, for reference. Captured by fashion photographer Mario Testino and directed by legendary impresario Jean Paul Goudeas; the campaign provides a provocative look into a world of sophisticated beauty.

Jessica Alba said of the experience: “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and … I look forward to working with them again.”

Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre.

Jean Paul Goude commented: “I like to suggest desire and it is essential to me that actors perform naturally, like in real life. Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told.”

Since the first Campari Calendar debuted, Campari has collaborated with internationally renowned photographers and directors. Through their creative art, they have rendered the brand’s unique sensuality and passion.

Visit: Club Campari

 
Jessica Alba  Campari Calendar 2009 Photograph by:  Mario Testino &  directed by:  Jean Paul-GoudeJessica Alba
Campari Calendar 2009

Photograph by: Mario Testino
directed by: Jean Paul-Goude

Fashion Designer Alessandro Dell' Acqua  Photograph by: Vittorio Zunino Celotto/2008 Getty Images
 
Antonella Zunino Of  Dolce & Gabbana  Photograph by: Vittorio Zunino Celotto/2008 Getty Images
 
Fashion designer  francesco scognamiglio  Photograph by: Vittorio Zunino Celotto/2008 Getty Images
Fashion Designer Alessandro Dell' Acqua

Photograph by: Vittorio Zunino Celotto/2008 Getty Images
 
Antonella Zunino Of
Dolce & Gabbana

Photograph by: Vittorio Zunino Celotto/2008 Getty Images
 

Fashion designer
francesco scognamiglio

Photograph by: Vittorio Zunino Celotto/2008 Getty Images

Giuliana Pirovano,  director of The Italian Chamber of Fashion  Photograph by: Vittorio Zunino Celotto/2008 Getty Images
 
Jessica Alba wears:  Dolce & Gabbana dress and shoes, Bulgari Vintage ruby and diamond earrings and bracelet.  Photograph by:  2008 Daniele Venturelli
 
Fashion Designer  Lawrence Steele & guest  Photograph by: Vittorio Zunino Celotto/2008 Getty Images

Giuliana Pirovano,
director of The Italian Chamber of Fashion

Photograph by: Vittorio Zunino Celotto/2008 Getty Images

 

Jessica Alba wears:
Dolce & Gabbana dress and shoes, Bulgari Vintage ruby and diamond earrings and bracelet.
Photograph by:
2008 Daniele Venturelli

 

Fashion Designer
Lawrence Steele & guest

Photograph by: Vittorio Zunino Celotto/2008 Getty Images

Bob Kunze-Concewitz, Jessica Alba, Cash Warren, Donatella Versace and Allegra Beck at the Campari Club, 2009 Campari Calendar launch at La Permanente   Photograph by: Venturelli/WireImage
Bob Kunze-Concewitz, Jessica Alba, Cash Warren, Donatella Versace and Allegra Beck
at the Campari Club, 2009 Campari Calendar launch at La Permanente

Photograph by: Venturelli/WireImage
     
Party picture archive:-
> Biennale d'Arte in Venice
> The 1835 Hotel Re-Opening
> The Metropolitan Museum — The Model as Muse
> Forevermark White Light Unveiling
> The Boat that Rocked — Martini® Party
> Missoni London Store Opening
> The Orange BAFTA Grey Goose & soho House Party
> 2009 Campari Calendar Launch
> Grand Opening of the Atlantis Palm Resort
> Escada Damiano Biella celebration
> through the looking glass
> Louis Vuitton S/S '09 Runway Show
> CARTIER LOVEDAY CELEBRATION
> Gucci and Madonna Host 'MALAWI AND UNICEF' BENEFIT
> BOUCHERON 150TH ANNIVERSARY
> Montblanc/World Premiere of The Golden Compass
> Montblanc VIP Charity Gala — Dinner
> ROBERTO CAVALLI AT H&M launch party in rome
> Cartier Inde Mysterieuse Launch
> Celebrating Y-3's (Yohji Yamamoto's) 5th anniversary
> The Bourne Ultimatum UK Premiere
> The Metropolitan Museum of Art salutes Paul Poiret
> Viktor & Rolf + H&M Launch Party in L.A.
> Cannes: Spirit of brasil — sagatiba party
> The metropolitan museum of art's — anglomania
> Vivienne Westwood's Party @ The V&A
> Julien MacDonald's A/W 04 Party
> Escada's Store Opening
> Errol Douglas Celebrates Anniversary
 

 

 

 
   
archive_picture

web_chat_tv_picture_link















Graduate Fashion Week University Index Button

Advertising | Privacy Policy | Site Map | Subscription Service & Feedback | Useragreement
Contact us at mail@vivafashion.co.uk
http://www.VivaFashion.co.uk A Fashion Shopping and Retail News Website © 2000-2011. All rights reserved.