"If music be the food of love play on,' wrote William Shakespeare in the first scene for his play Twelfth Night, an apt prose that can be applied to Cartier's third annual LOVEDAY celebration.

Hosted for the first time in Los Angeles, the intimate dinner and private cocktail reception was the setting for the launch of a new LOVECHARITY bracelet and accompanying ambassadors. As a global supporter of the arts, Cartier chose a music theme for this year's LOVE celebration, which was held on Thursday, the 19th of June 2008.

Since the Cartier bracelet was introduced more than 30 years ago, it has become one of the most coveted jewellery designs in the world and the ultimate symbol of love. Over the past two years, Cartier has donated more than $2.24 million to sixteen global charities from the sales of its bracelet, and due to the enormous success, this year Cartier will celebrate with a new bracelet.

The new bracelet features interlocking miniature bracelets in 18K white gold and 18K rose gold; both bracelets are graced with the word and set into a knotted silk cord available in various colours, with each cord designating support of a unique cause.

The new group of prominent music ambassadors to join the 2008 endeavour includes:

Janet Jackson
Ovarian Cancer National Alliance
Gunmetal Bracelet
The Peapod Foundation
Orange Bracelet
Good Charlotte
The Richie-Madden Children’s Foundation
Deep Jade Green Bracelet
Women In Transition
Peach Bracelet
Common Ground Foundation
Khaki Bracelet
Hilary Duff
Blessings in a Backpack
Deep Plum Bracelet
Emmy Rossum
Susan G. Komen for the Cure
Pink Bracelet
Boys & Girls Clubs of America
Royal Blue Bracelet

The Cartier bracelets, as well as additional new designs, will be available in Cartier’s 34 boutiques (in June) across the U.S. and Canada for $995 — $200 per bracelet will benefit corresponding charity.

On the 19th of June, 10 per cent of all sales from the entire collection will benefit the partnered organizations.

The company aims to exceed last year’s donations, as a number of new music ambassadors join the endeavour.


Fergie and Eva Mendes
Fergie and Eva Mendes

“Cartier is thrilled to have the support of such inspirational celebrities that have joined together to raise awareness for important charitable causes.”

FrÉdÉric de Narp
President & CEO of Cartier North America

Hilary Duff and  Friend
Emmy Rossum and  Chloe Sevigny
Janet Jackson and Jermaine Dupri

Hilary Duff and


Emmy Rossum and
Chloe Sevigny


Janet Jackson and
Jermaine Dupri

Common, Kimora Lee Simmons and Djimon Hounsou
Common, Kimora Lee Simmons and Djimon Hounsou
Party picture archive:-
> Biennale d'Arte in Venice
> The 1835 Hotel Re-Opening
> The Metropolitan Museum — The Model as Muse
> Forevermark White Light Unveiling
> The Boat that Rocked — Martini® Party
> Missoni London Store Opening
> The Orange BAFTA Grey Goose & soho House Party
> 2009 Campari Calendar Launch
> Grand Opening of the Atlantis Palm Resort
> Escada Damiano Biella celebration
> through the looking glass
> Louis Vuitton S/S '09 Runway Show
> Gucci and Madonna Host 'MALAWI AND UNICEF' BENEFIT
> Montblanc/World Premiere of The Golden Compass
> Montblanc VIP Charity Gala — Dinner
> ROBERTO CAVALLI AT H&M launch party in rome
> Cartier Inde Mysterieuse Launch
> Celebrating Y-3's (Yohji Yamamoto's) 5th anniversary
> The Bourne Ultimatum UK Premiere
> The Metropolitan Museum of Art salutes Paul Poiret
> Viktor & Rolf + H&M Launch Party in L.A.
> Cannes: Spirit of brasil — sagatiba party
> The metropolitan museum of art's — anglomania
> Vivienne Westwood's Party @ The V&A
> Julien MacDonald's A/W 04 Party
> Escada's Store Opening
> Errol Douglas Celebrates Anniversary





Graduate Fashion Week University Index Button

Advertising | Privacy Policy | Site Map | Subscription Service & Feedback | Useragreement
Contact us at A Fashion Shopping and Retail News Website © 2000-2011. All rights reserved.