It was the type of party you would expect from a designer who's creations are synonymous with movie star glamour. Roberto Cavalli at H&M collection was presented to the international press at a gloriously glamorous gala event, in Rome's Salone delle Fontane last night (Thursday the 25th of October).
Roberto Cavalli made grande entrée on a red carpet catwalk with a trail of models wearing his luxurious party collection. Stars from both the music and movie businesses, as well as fashionistas, came to celebrate with the designer in Italian rock'n roll style.
"Roberto Cavalli is one of my personal favourites. His clothes are sexy, and he is always on the edge and changes before other designers. I think the collaboration with H&M is great because now all women can wear his designs", said Academy Award winning actress Halle Berry.
The party was staged like a gigantic VIP lounge where, among others, Sharon Stone and Miro Sorvino were spotted in the crowd. "This party for the launch of the Roberto Cavalli at H&M collection is truly amazing! The atmosphere is electrifying, glamorous and full of positive and young energy. It's a magical night that I will never forget", said Roberto Cavalli.
Sharon Stone added: "I think the collaboration with H&M is a great idea. The clothes look great and the ads are beautiful. Roberto Cavalli is a wonderful designer who knows how to make both chic and sexy."
Models Erin Wasson and Jessica Stam showed Roberto Cavalli's famous animal print dresses made of silk chiffon, a fabulous red carpet dress made of pleated gold lame, a mini sheath with sequins and pearls and shapely tuxedo style jackets and trousers. Nicolas Malleville showed the men's range with sharply cut suits and tuxedo separates, worn as a suit or with jeans, T-shirts and shirts de luxe.
H&M's Head of Design Margareta Van Den Bosch said of the collection: "The collection is built around a selection of Roberto Cavalli's favourite pieces throughout the years, of which many are made to wear on the red carpet. But Cavalli's fashion is not only about the red carpet but foremost about a positive and optimistic attitude. It's about enjoying the good things in life with large dose of fashion glamour."
The collection will appear in stores from the 8th of November 2007.
